The Coca Cola logo has changed many times over the years and continues to change.
This is a image of a painting from the caves of Lascaux France these were some of the graphic art pieces ever made.
This form of art is know as petroglyphs and is when you carve of chisel pictures into rocks surface and usually tells a story.
These are symbols known as ideographs. It is a language of sorts a way to communicate.
This was the way the People of Mesopotamia used art to communicate and to transcribe commands.
Mesopotamia (from the Greek, meaning 'between two rivers’) was an ancient region in the eastern Mediterranean bounded in the northeast by the Zagros Mountains and in the southeast by the Arabian Plateau, corresponding to today’s Iraq, mostly, but also parts of modern-day Iran, Syria and Turkey. The 'two rivers' of the name referred to the Tigris and the Euphrates rivers and the land was known as 'Al-Jazirah' (the island) by the Arabs referencing what Egyptologist J.H. Breasted would later call the Fertile Crescent, where Mesopotamian civilization began.
The Sumerians were one of the earliest urban societies to emerge in the world, in Southern Mesopotamia more than 5000 years ago. They developed a writing system whose wedge-shaped strokes would influence the style of scripts in the same geographical area for the next 3000 years. Eventually, all of these diverse writing systems, which encompass both logophonetic, consonantal alphabetic, and syllabic systems, became known as cuneiform.
Papyrus and Writing
A member of the sedge family, the papyrus (Cyperus papyrus) was an integral feature of the ancient Nilotic landscape, essential to the ancient Egyptians in both the practical and symbolic realms. Needing shallow fresh water or water-saturated earth to grow, dense papyrus thickets were found in the marshes of the Nile Delta and also in the low-lying areas fringing the Nile Valley. From a horizontal root, the slender but sturdy stalks, topped by feathery umbels ending in small brown fruit-bearing flowers, can reach up to 5 meters in height.
History of GD Styles
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• Why study graphic design history?
Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.
•Art Noveau
Art Nouveau is an international style of art, architecture and applied art, especially the decorative arts, that was most popular between 1890 and 1910.
•The Arts and Crafts Movement
The Arts and Crafts Movement began in Britain around 1880 and quickly spread to America, Europe and Japan. Inspired by the ideas of John Ruskin and William Morris, it advocated a revival of traditional handicrafts, a return to a simpler way of life and an improvement in the design of ordinary domestic objects.
•The Soviet Revolution
The Russian Revolution was a pair of revolutions in Russia in 1917, which dismantled the Tsarist autocracy and led to the eventual rise of the Soviet Union.
•European Avante-garde
The avant-garde (from French, "advance guard" or "vanguard", literally "fore-guard") are people or works that are experimental, radical, or unorthodox, with respect to art, culture, and society.
•New Typography
In the 1920s and 1930s, the so-called New Typography movement brought graphics and information design to the forefront of the artistic avant-garde in Central Europe. Rejecting traditional arrangement of type in symmetrical columns, modernist designers organized the printed page or poster as a blank field in which blocks of type and illustration (frequently photomontage) could be arranged in harmonious, strikingly asymmetrical compositions.
•The Great Age of Posters
In the 1920s, designers and artists at the Bauhaus…were working to reduce form to only its functional elements.…At the beginning of the 1930s in Paris,…the idea of purity and geometric forms found a voice.…However, a softer, more elegant approach emerged.…It is during this time that we see the rise…of the poster as a great art form.…Economically, France was not devastated…by World War I like Germany.…The effects of the Great Depression were present,…but the situation was not as dire…and harsh as post-war Germany.
•American Modernism
American modernism, much like the modernism movement in general, is a trend of philosophical thought arising from the widespread changes in culture and society in the age of modernity.
•Post-war Optimism
Written by Anabelle Bernard Fournier. 1940s design had two distinct phases: the WWII period, during which nothing much changed from the 1930s because of thewar effort, and the post-war period, when endlessoptimism, strong patriotism and a nostalgia for a more innocent time took over.
•The Rise of Corporate Identity
A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives. It is typically visually manifested by way of branding and the use of trademarks. But also includes things like product design, advertising, public relations and the like.
•Exploring the fused metaphor and the "big idea"
A metaphor is a figure of speech in which a comparison is made between dissimilar things. If you compare Ohio State to Penn State or the Cleveland Browns to the Chicago Bears, you aren’t making metaphors; you’re making literal comparisons between similar things. But if you say that a football team is like a harnessed set of horses, then you’ve made a metaphor.
•Reviewing Swiss Typography
If you’re a designer in the 21st century, chances are you’ve studied the International Typographic Style (more commonly known as ‘Swiss Style’). Let’s take a moment to honor some of modern design’s most influential principles, typefaces and artists who started this central-European trend.
•Post-modernism
A general and wide-ranging term which is applied to literature, art, philosophy, architecture, fiction, and cultural and literary criticism, among others. Postmodernism is largely a reaction to the assumed certainty of scientific, or objective, efforts to explain reality.
•Minimalism
In visual arts, music, and other mediums, minimalism is a style that uses pared-down design elements. Minimalism began in post–World War II Western art, most strongly with American visual arts in the 1960s and early 1970s.
•The West Coast shift
After World War II, many designers made the move…from New York and Europe to the West Coast.…Lou Danziger, Saul Bass, Walter Landor, Ray Eames,…Alvin Lustig, and many others decided…to build practices in Los Angeles and San Francisco.…They saw the opportunity to work in new ways…in a less crowded design marketplace.…Isolation created community.…In the early days, there were relatively few…graphic designers working on the West Coast.…And AIGA was a New York based organization.…
5/4 -
• Why study graphic design history?
Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.
•Art Noveau
Art Nouveau is an international style of art, architecture and applied art, especially the decorative arts, that was most popular between 1890 and 1910.
•The Arts and Crafts Movement
The Arts and Crafts Movement began in Britain around 1880 and quickly spread to America, Europe and Japan. Inspired by the ideas of John Ruskin and William Morris, it advocated a revival of traditional handicrafts, a return to a simpler way of life and an improvement in the design of ordinary domestic objects.
•The Soviet Revolution
The Russian Revolution was a pair of revolutions in Russia in 1917, which dismantled the Tsarist autocracy and led to the eventual rise of the Soviet Union.
•European Avante-garde
The avant-garde (from French, "advance guard" or "vanguard", literally "fore-guard") are people or works that are experimental, radical, or unorthodox, with respect to art, culture, and society.
•New Typography
In the 1920s and 1930s, the so-called New Typography movement brought graphics and information design to the forefront of the artistic avant-garde in Central Europe. Rejecting traditional arrangement of type in symmetrical columns, modernist designers organized the printed page or poster as a blank field in which blocks of type and illustration (frequently photomontage) could be arranged in harmonious, strikingly asymmetrical compositions.
•The Great Age of Posters
In the 1920s, designers and artists at the Bauhaus…were working to reduce form to only its functional elements.…At the beginning of the 1930s in Paris,…the idea of purity and geometric forms found a voice.…However, a softer, more elegant approach emerged.…It is during this time that we see the rise…of the poster as a great art form.…Economically, France was not devastated…by World War I like Germany.…The effects of the Great Depression were present,…but the situation was not as dire…and harsh as post-war Germany.
•American Modernism
American modernism, much like the modernism movement in general, is a trend of philosophical thought arising from the widespread changes in culture and society in the age of modernity.
•Post-war Optimism
Written by Anabelle Bernard Fournier. 1940s design had two distinct phases: the WWII period, during which nothing much changed from the 1930s because of thewar effort, and the post-war period, when endlessoptimism, strong patriotism and a nostalgia for a more innocent time took over.
•The Rise of Corporate Identity
A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives. It is typically visually manifested by way of branding and the use of trademarks. But also includes things like product design, advertising, public relations and the like.
•Exploring the fused metaphor and the "big idea"
A metaphor is a figure of speech in which a comparison is made between dissimilar things. If you compare Ohio State to Penn State or the Cleveland Browns to the Chicago Bears, you aren’t making metaphors; you’re making literal comparisons between similar things. But if you say that a football team is like a harnessed set of horses, then you’ve made a metaphor.
•Reviewing Swiss Typography
If you’re a designer in the 21st century, chances are you’ve studied the International Typographic Style (more commonly known as ‘Swiss Style’). Let’s take a moment to honor some of modern design’s most influential principles, typefaces and artists who started this central-European trend.
•Post-modernism
A general and wide-ranging term which is applied to literature, art, philosophy, architecture, fiction, and cultural and literary criticism, among others. Postmodernism is largely a reaction to the assumed certainty of scientific, or objective, efforts to explain reality.
•Minimalism
In visual arts, music, and other mediums, minimalism is a style that uses pared-down design elements. Minimalism began in post–World War II Western art, most strongly with American visual arts in the 1960s and early 1970s.
•The West Coast shift
After World War II, many designers made the move…from New York and Europe to the West Coast.…Lou Danziger, Saul Bass, Walter Landor, Ray Eames,…Alvin Lustig, and many others decided…to build practices in Los Angeles and San Francisco.…They saw the opportunity to work in new ways…in a less crowded design marketplace.…Isolation created community.…In the early days, there were relatively few…graphic designers working on the West Coast.…And AIGA was a New York based organization.…